PureWater is the latest purifier to enter the UK, with the company aiming to build its first PureWater UK plant in the west of England.
The Irish company, which has been expanding in the UK and Ireland, said on Tuesday that it had signed a deal to build the plant in Croydon, in northwest London, with a plan to open it in 2019.
The company has invested heavily in its brand, including acquiring Pur Water, which it acquired in 2017.
The Croydons plant will be based in Crayford, which will be one of the UK’s first major manufacturing hubs for the company.
The PureWater brand is owned by the family of Irish billionaire Richard Branson, who owns the Virgin Group.
Its founder, John Murphy, also owns a number of other companies, including Pur Water.
The move will give the UK the second major purifier company in the world, after Germany, which already has two PureWater plants.
A PureWater spokesman said: “PureWater is proud to announce that we have signed a licensing deal with Craydon PureWater in the Croydshire, West London, district of Croydad.”
The company will be providing a large scale purification plant with a high quality water supply for the UK market, which is expected to grow by 10-20 per cent annually.
“Craydads own PureWater Water supply is a leading brand, with millions of customers across the UK.”
PureWater has invested a record £50 million in its plant in Dublin, the company’s first investment in Ireland.
The UK market has been hit hard by a rise in the cost of water.
The price of water in the country has more than doubled since 2015, to £3.25 per litre.
Water has become an increasingly vital resource for farmers and businesses, with an estimated 1.6 billion people relying on water for drinking and cooking.
However, the crisis in the global water crisis, caused by the El Nino event, has seen a surge in demand for water from China and other developing countries.
The crisis has prompted calls for international leaders to set aside money to help developing countries to meet water shortages.